Right now It’s very easy to spit out “content” but it’s incredibly difficult to create meaningful content in the “golden age of content”. However we believe that creating meaningful content is the key to improving your site’s presence. Normally we would have said SEO, but your strategy should go beyond SEO and reach into multichannel marketing strategies.  Real world example of why expertise matters  Many of our SEO clients receive a myriad of requests from bloggers offering “guest post services”. Typically these posts will provide 1000-2000 words…

Getting customers to visit your website and purchase your products or services in Clemson is frustrating if you aren't using effective marketing. A highly effective tool that's easy to incorporate into your regular marketing strategy is an email newsletter. There are several methods for creating an email newsletter that focuses on new or existing customers, appealing to a diverse target market. Various techniques allow you to create hype around your small business and maintain and grow your customer base. Email Newsletter Strategies Make sure that you use…

Your business's growth is one of your top priorities. But, in today’s tech-driven world, you have to worry more about your digital presence than ever before. Gone are the days when you could rely on word-of-mouth alone, and your customers now expect a website, social media presence, and other tech tools that will help them keep up with what you’re doing and ensure that you keep up with their needs. It Starts With Your Website When you have your website designed and maintained by PressGo Digital, you…

With more and more seniors getting involved in entrepreneurship, you may be wondering how to market your small business effectively. That’s why PressGo Digital is here to offer some tips and resources to help you market like a pro. Planning Your Strategy The first step to advertising your business is devising a marketing plan. Keep things simple to help you avoid feeling overwhelmed. Developing your own strategy also saves you from spending money on a specialist. Key elements of a strong plan are the following: Business visionIdentification…

What are Affiliates? Well, for the sake of simplicity, in this blog we’ll define an affiliate as anyone who makes money from another site by linking to their site. This means you will potentially become an affiliate. Any site that is providing the links and banners for you to use on your website, YouTube channel or social media channel is considered the merchant. Affiliate income works quite simply. The website uses a very simple tracking code that immediately gets tied to the user when they visit their…

Throughout history, most of the world’s greatest entrepreneurs have failed many times before reaching success. So, if you’ve suffered setbacks on your entrepreneurial journey, that’s the first thing you should remember. If you have a future venture that you are dreaming about, don’t allow past failures to keep you from turning it into a reality. These tips from PressGo Digital can help you overcome this part of your life and move on —  successfully! Accept the failure. Failure is hard. It can be discouraging, devastating, and demotivating.…

Most new business owners learn by trial-and-error. But there are a few areas where you can't afford to make mistakes, even early on.  Maintaining an active network, branding, and managing your online reputation are just some essential business practices.  Network all the time. Networking is the process of building a group of individuals or businesses that you can turn to when you need help or wish to invest in products or services. Your network should consist of people within your own industry and others with whom you…

Get An E-Commerce Site Audit Have you ever wondered why you're not getting sales on your website? Do you want to dive a little bit deeper than this article? Get in touch with us for a free audit of your site today.  Get in Touch Whether you own a dropshipping store or sell products that you stock in a warehouse, e-commerce is an incredibly powerful tool. I remember the feeling I got when I sold my first e-commerce product on a website I made back in 2014.…

Which tool is best for freelancers to build their website? Check out our pros and cons for Squarespace vs WordPress for freelancers.

Most people hear the word marketing and they think it’s some kind of magical fairy dust that can be thrown on any project to immediately double its profitability. If this is true, why are no small businesses investing in digital marketing? It comes down to affordability. It’s pretty obvious that digital marketing is not a magic bullet for all products and services. The perception most people have though is that the barrier of entry to marketing is too expensive for them. “Marketing is something for businesses like…