Websites – WordPress, Elementor, and CSS styling
Graphic Designing Elements – I claim my wife’s talents as my own.
Visual Animation – Infographic videos with design elements
Pay Per Click Advertising – Facebook, Google Ads and Bing (jk)
Search Engine Optimization – Cheating the system by making decent website content.
Online Strategy – Developing a strategy that involves all of the endless online tools.
Still Learning – Learning is the most important part of my job. In an industry that changes every 5 seconds, I’m constantly learning new things.
InnerWorks is a company owned by me, Joseph Holder.
My Wife Melonie, my son, Desmond and I love to go on hikes together in between my son’s 12 meals per day.
Here’s my beautiful family:
As you can see, I’m a pretty normal guy. You may look at me and wonder, why would I trust a guy who looks like a normal person vs. a company whose employees always magically have perfect hair?
Well, you’re welcome to give the other guys a try, but you’ll realize very quickly that all your budget just goes to more hair product.
Don’t get me wrong, I know many great marketers and site designers, but this industry is filled with robotic marketing. Robotic marketing is what you have to avoid if you’re going to succeed in 2019. See, people are tired of corporations and perfectly polished advertisements. People are looking for a real human element to their marketing.
I went to North Greenville University in 2012, the year the smartphone became a widespread staple. 2012 marked a massive change in the way we interacted with each other and the world around us. In 2012, you had a website if you were especially tech-savvy, but no one really used it. In 2019, it is a requirement to have a website or online profile to point people towards your product or service.
When I first began experimenting with WordPress sites in college, we designed desktop websites that could look decent on mobile. Now we design mobile websites that look good for those who might still use a desktop browser.
Throughout college, I studied “Broadcast Media,” which was a major designed for people who wanted to work on TV stations. I had no idea what I wanted to do when selecting a major, but I knew this was the closest thing to my passion (at the time).
My passion was for making videos with my friends. We made videos that no one really enjoyed as much as we did. These videos were later posted onto a newly developed video playing website called “YouTube.” We tried to become “Youtube Famous.”
Well, 10 years later, “YouTube Famous” is no longer a teenage video maker’s dream. YouTube is a rapidly growing medium full of opportunity. In fact, I would say user created content has all but replaced traditional broadcast media.
Television is obviously a dying medium, and we knew it while I was in college, but it was quite interesting to watch the legitimacy of my college major choice decrease.
Despite the changes that took place in 2012, I found that the key elements my professors taught me still applied to this new wild west of content creation.
Content is still king, you still have to find your niche and you have to learn as much as you work.
After graduating from college. I decided that this would be the perfect time to start a business so that I could fulfill my destiny.
Well, trying to fulfill my destiny was not my only mistake. I also made the partnership mistake, the debt funding mistake, and pretty much all of the mistakes. So I went back to try to find a j-o-b. I have nothing against jobs. Many people thrive with a job, in fact you can’t run a business of any kind without being an employee for some time. However, I found that I kept coming back to my entrepreneurial desires.
An entrepreneur will fail many more times than succeeding, but even if you only have one successful business venture, the failures are still lessons worth keeping.
Tallulah Bankhead said “If I had to live my life again, I’d make the same mistakes, only sooner.”
Don’t let the fear of failure stop you from pursuing your dream, but don’t pursue a dream unless it is worth pursuing. Is your desire selfish, or is it purposeful?
You may be asking yourself that question, why did I ramble on about personal anecdotal stories as if it qualifies me to be a genius marketer? Well, you read it didn’t you? Even if you skimmed it, you are proving my point.
People want to hear stories. I could have talked your ear off with jargon related to ROIs, CPCs and SERP, but who wants to hear about that?
Even if you decide to use another great marketing company, the important thing is that you are honest with yourself and others.
And tell some stories.